THE COLDWELL BANKER STORY

One of the greatest challenges the company faced is that the essence of Canada was missing from the brand. Consumers and real estate professionals alike often felt Coldwell Banker was only a “US-based” company. However, the brand has had a strong presence in Canada since 1996. Built for use in Canada, The Coldwell Banker Story is a uniquely Canadian marketing piece that outlines the strong value proposition of the company.

Individual, customizable pages

In addition to the digital and print versions of this piece, it was also made available as individual pages that brokers or the franchise sales team could use when meeting with a prospective recruit. Each page could be customized with a call to action, customer DBA logo and content.

INTRO & OUTRO VIDEO END CARDS

Video is critical to marketers and within the real estate sector. Whether it is being shared via email, on a website or on social media, agents and brokers leverage video to engage with prospective and existing clients.

To help build consistency in branding and increase the production level of their videos, Coldwell Banker Canada provided 10 second introductory and outro videos that can be stitched together with the video content created by the agent or broker.