Coldwell banker: let’s get social
facebook: coldwell banker canada consumer-facing
The brand did not have any Canadian-specific presence on Facebook. New channel was lifted in July 2021, providing real estate and industry-related consumer information.
INSTAGRAM: @genbluecanada
Coldwell Banker Canada did not have a presence on Instagram that was unique to Canada. Much of the content on the global page did not relate back to the Canadian marketplace or network. In an effort to better connect the Coldwell Banker affiliates, an agent-focused page was created to help engage with the Canadian brokers and agents.
linkedin: growth
The Coldwell Banker Canada page had about 175 followers on the page. It was not being actively used to promote the brand. The channel has grown to over 500 followers, and used to help grow brand awareness in the industry.
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